Play More Golf
A unique service for golfers linking clubs across the UK under one flexible golf
membership to provide players with more choice, value and flexibility.

PMG in numbers

Alastair Sinclair
Joint Owner

Launched Nov. 2015

UK courses to target

rise in 'nomadic' golfing since 2014

PMG was founded by the same team who launched and ran The De Vere Club. The founders built a membership base of 18,000 members over four years and understand what a golfer and golf club wants.

"At Play More Golf we offer a simple cost effective way for golfers to enjoy the benefits of being a flexible member with ability to use their membership at a variety of clubs. The traditional membership systems we looked at couldn’t cope with our needs and as a new business we didn’t want to build a bespoke system from scratch. agile:Mem offered us the best of both worlds"

- Alastair Sinclair, Founder of Play More Golf

"We have a huge passion to bring new and previous golfers back to golf and grow the game, but know as an operator that things need to change.

It is important to remember that the PlayMoreGolf membership doesn’t replace traditional membership, it simply sits alongside other membership opportunities that are available at the selected golf club, therefore increasing membership populations and not replacing a golf club’s current membership base."


The benefits of agileBase for Play More Golf are that it’s

  • flexible - the system provides the flexibility necessary to meet the needs of the unique business model. Custom features and screens are no problem, for example to keep track of points purchased and used by club members
  • fast - new reports and bespoke functionality can be created very rapidly on demand, as new clubs join and the volume of data increases
  • friendly - the user interface is so friendly that clubs can be on-boarded with minimal training

Play More Golf is the first agile:Mem project led by our friends and partners Logic Software. Their team in Cardiff developed a fully integrated system linking with both the Play More Golf website and golf club administration systems.

Find out more

To find out more about PMG, visit their website at

Please get in touch with us at, phone or social media (details below) if you'd like to ask any questions about the project